Dimedis Moments: Media Platform for the Trade Fair Industry

For more than 30 years, Dimedis has been a successful player in Germany’s digital signage industry. Based in Cologne, the company is widely regarded as leading software provider, particularly within the trade fair sector.

Now, in partnership with the Düsseldorf-based commerce media agency Marketing of Moments, Dimedis is reimagining trade fairs as data-driven media platforms through a new joint venture: Dimedis Moments.

Trade fairs as media channels

Dimedis Moments seeks to become the first platform to seamlessly combine technology, data, and marketing into a unified commerce media offering. The goal: to transform trade fairs into measurable, digital advertising channels with strong revenue potential.

Dimedis boasts over 30 years of trade fair expertise and deep insights into trade fair processes, while Marketing of Moments is known as an innovator in the still-emerging commerce media market. Together, they aim to offer a full-service package encompassing software expertise, data intelligence, and marketing.

Expanding opportunities for exhibitors and advertisers

For trade fair organizers, Dimedis Moments aims to deliver a sustainable commerce media revenue model, enabling a holistic understanding of visitor, exhibitor, and data flows – while providing technology and marketing from a single source.

For exhibitors and advertisers, Dimedis Moments will extend reach beyond traditional trade fair presence. This includes access to digital reach, integrated on-site and off-site campaigns with retargeting options, and data-driven performance measurement.

The joint offering will be presented to the global trade fair industry for the first time this week at the 92nd UFI Global Congress in Hong Kong.