Another major IT player is stepping into the ProAV arena. Zones, a global IT solutions provider with annual revenues of USD 3.2 billion, has officially announced its expansion into the ProAV and digital signage industry. This move positions Zones to complement its existing portfolio, which includes Digital Workplace, Cloud & Datacenter, Cybersecurity, and Managed Services.
Zones Inc: IT Giant Targets Digital Signage Market
The trend is clear: IT managed services providers and solution specialists are increasingly entering the digital signage and ProAV markets. With margins shrinking in traditional IT services, large integrators are seeking adjacent opportunities that leverage their existing expertise. ProAV and digital signage have become natural extensions, offering strong growth potential and synergy with IT infrastructure.
Zones’ Strategic Approach
Headquartered in Auburn, Washington, Zones employs 2,500 people and serves 15,000 customers in 150 countries. Building on its strengths in cloud, networking, security, and device management, the company sees ProAV as a logical next step.
Zones will begin its ProAV journey with a focused launch in the Retail and QSR sectors, where it already has deep experience and proven success. This foundation will support broader expansion into additional verticals over time, using a unified IT + AV delivery model.
“There’s never been a better time for Zones to expand into ProAV,” said Doug Eckrote, Senior Vice President and Chief Operating Officer at Zones. “AV technology is networked, software-driven, and cloud-enabled, making it a strategic extension of our IT solutions portfolio. Our customers no longer want to manage AV and IT separately; they want a trusted partner who can integrate both seamlessly.”
Next Steps
Zones is actively hiring a dedicated ProAV Category Manager and has identified four key launch markets in Southern California, Dallas, Cincinnati and Atlanta.
With this expansion, Zones joins a growing list of IT specialists betting on ProAV and digital signage as the next frontier for integrated technology solutions.
