Fast food European-style: KFC has introduced a new flagship concept that mixes convenience with aesthetics. The first one opened in Rome, just steps away from the Trevi Fountain.
Rome: KFC’s Chic Flagship in Rome
KFC has unveiled its first “avant-garde” restaurant in Rome – a flagship version of the plane-Jane fried chicken QSR. Located near the Trevi Fountain, it is set to soon inspire similar locations across iconic European cities. These new branches will be larger, more striking in design, and feature extensive LED walls.
Spanning two floors and covering a total of 870 square meters, the restaurant is also one of only 38 KFC outlets worldwide to sell KFC’s new beverage brand, Kwench.
Inside, the space is divided into two themed zones – a bold red area for KFC and a vibrant pink one for Kwench – each with its own ordering counter. Above them, dynamic promotions play across an elongated LED screen. Replacing traditional menu boards, a large LED display sits at the center of the restaurant, positioned above a circular cluster of self-order terminals.
Named KFC Tritone, this location embodies the brand’s ambition to turn dining at KFC into a lifestyle experience. “Opening our flagship restaurant in Rome is more than a milestone, it’s a reflection of where we’re headed as a brand in Europe,” says Scott Mezvinsky, CEO of KFC Global, in a Linkedin post. “KFC Tritone is bold, modern, and built for the future.”
Exclusively for this branch, KFC has launched a special menu called Hello Roma. Guests can place their orders inside the store or via the KFC app. Delivery service is also available – both to tables in the restaurant and directly to customers’ homes.
Here are some more impressions of the location:
