Denver | More than 100 enterprise clients and partners gathered in Denver this week for the 2025 Pop Summit, where Poppulo showcased its latest innovations in AI-driven digital signage and multi-channel communication. The event marked the return of Poppulo’s in-person partner conferences and highlighted how the company is leveraging Agentic AI to create connected, impactful employee and customer experiences.
Pop Summit 2025: Poppulo Goes All-In on AI
Poppulo, which manages over 550,000 digital signage touchpoints for some of the largest U.S. enterprises, is positioning itself at the forefront of AI integration in workplace and customer communication. In her keynote, CEO Ruth Fornell set the tone: “Impactful communication happens when the right message reaches the right person at the right time.” She emphasized how Poppulo’s platform delivers on this promise across diverse industries—from airlines and airports to healthcare, hospitality, casinos, retail, and corporate campuses.
AI at the Core of Digital Signage
The two-day summit focused on Poppulo’s vision for data-driven signage and intelligent content delivery, moving beyond isolated screens toward fully connected, experience-based journeys. Demonstrations revealed how Agentic AI can make signage dynamic, contextual, and measurable – transforming physical spaces into engagement hubs.
invidis presented market updates, international trends, and outside perspectives to the programme.
Attendees explored new capabilities through deep-dive sessions, including:
- AI Agents and Contextual Data: Making signage adaptive and performance-driven.
- Self-Service Integrations and Workflow Enhancements: Tools designed to solve real-world challenges and deliver measurable ROI.
A Unified Platform for the Future
Poppulo today is a very different company than before the pandemic. With the full integration of Poppulo and Four Winds Interactive (FWI), the acquisition of Reach, and now AI reshaping every aspect of communication, the company has evolved into a scalable, multi-channel digital experience platform.
Key product updates included:
- UX Refresh of the unified platform for improved accessibility.
- Revamped Universal Web Player for SoC and media-player agnostic management.
- Agentic AI Features such as network analysis agents and creative content agents.
- Expanded Ecosystem Integrations with solutions like Microsoft Teams Rooms, Canva, and Workato’s Agentic AI platform.
The event reinforced Poppulo’s commitment to innovation with purpose, positioning the company as a thought leader in AI-driven digital signage. Attendees left with a clear understanding of how digital signage is evolving into an intelligent, responsive communication channel that drives measurable impact.
