After failed talks with KKR and Hellman & Friedman, Ströer’s out-of-home business is once again drawing investor interest – with a group led by US firm I Squared reportedly eyeing a billion-euro takeover.
OoH: Ströer Attracts Fresh Investor Interest
The German out-of-home market leader, Ströer, has once again drawn investor attention with its core business. According to a Bloomberg report on Friday, a consortium led by private equity firm I Squared Capital is preparing a takeover bid. The news agency cites anonymous sources familiar with the matter.
The expected offer from I Squared is said to cover Ströer’s entire analog and digital advertising infrastructure. Bloomberg’s sources suggest the combined business could be valued at no less than €3.5 billion. Following the announcement, Ströer shares initially surged by around 16 percent before quickly returning to previous levels.
Earlier this year, it was revealed that Ströer had been exploring the sale of its OoH operations and had entered talks with private equity firms KKR and Hellman & Friedman. However, those discussions reportedly stalled over differences in valuation.
After the collapse of those negotiations, Ströer said it remained open to discussions with potential investors. Since the end of February, however, no further developments have reached the press.
Ströer’s OoH segment generated €2.05 billion in revenue in 2024, marking growth of roughly 7 percent year-on-year. About 41 percent of that total comes from digital out-of-home advertising.
