Mexico City | Mexico’s vibrant capital is hosting Infocomm Latam, Avixa’s newest regional show, complementing the U.S. flagship event, ISE in Barcelona, and multiple Infocomm editions across Asia. invidis is on-site to explore the state of digital signage and DooH in downtown Mexico City – a market that remains a cornerstone of Latin America’s AV industry.
Infocomm Latam: Mexico Poised for Recovery
Mexico ranks as Latin America’s second-largest economy, trailing only Brazil, and stands among the Top 3 digital signage markets in the region alongside Brazil and Colombia. Despite its size and potential, 2025 has been a year of near stagnation for Mexico’s economy, with growth essentially flat. The slowdown stems from weaker public spending and uncertainty over U.S. tariffs, creating a cautious investment climate also for AV and signage projects.
However, the outlook for 2026 is more optimistic. According to a recent Reuters poll, analysts expect a slow but steady recovery, driven by two key factors: Hopes for a successful renegotiation of the U.S.-Canada-Mexico trade agreement could ease tariff concerns and restore investor confidence and the World Cup Momentum. The 2026 Fifa World Cup, jointly hosted by Mexico, the U.S., and Canada, is anticipated to deliver a short-term economic boost, fueling infrastructure upgrades and digital media investments. In addition the digital economy is booming across LatAm, as we recently reported.
For the digital signage and DooH sector, major sports events like Olympics or FIFA Worldcup signal opportunity. Global and regional brands are already preparing for increased media spendings, flagship store upgrades and many pop-ups – areas where dynamic content and immersive experiences will play a central role.
