The world’s leading OoH advertising company is creating a new business unit dedicated to the visual identity of retail brands. JC Decaux Brand Signature will provide permanent and temporary outdoor and indoor signage solutions for retailers across France.
Brand Signature: JC Decaux Launches Retail Signage Unit
With this new Brand Signature offering, JC Decaux expands its service offerings beyond out of home with permanent and temporary outdoor and indoor signage solutions. The service – which is currently only offered in France – includes installation, removal, care, and maintenance of signs, window stickers, POS material, digital signage, and stretched canvases.
With a nationwide presence and some 70 regional agencies, JC Decaux Brand Signature’s technical teams operate across France to deploy, maintain, and upgrade brand identity materials. JC Decaux is leveraging on its in-house network and dedicated monitoring tools to ensure flawless execution.
