On this year’s International Coffee Day, Tata Coffee Gold, Laqshya Media Group and Inventech developed an experiential multi-sensory DooH campaign in one of Delhi’s leading shopping centers.
Aroma-Anamorphic DooH: From Bean to Screen
In collaboration with Laqshya Media Group and Inventech, Tata Consumer Products launched a 3D aroma-anamorphic installation, combining immersive visuals, scent diffusion, and interactive personalization. The campaign is a great example of how DooH-based storytelling and sensory marketing can elevate brand engagement in public spaces.
From bean to screen
The centerpiece of the activation was a 5.5-meter-tall anamorphic LED screen, which took viewers on a cinematic journey – from the green coffee bean to a steaming cup of Tata Coffee Gold. As the visuals unfolded, real-time coffee aromas filled the air, engaging not just sight and sound, but also smell and emotion.
Personalized Latte Art, Powered by AI
Adding a layer of interactivity, visitors could enter their name, snap a selfie, and watch as their AI-generated latte art appeared on the DooH screen – a personalized coffee canvas in motion. A quick QR scan allowed them to take home their digital memory, just before receiving a freshly brewed cup of Tata Coffee Gold from the promotion team. The campaign was developed by Laqshya’s Inventech team in partnership with Laqshya Solutions.
