EV manufacturer Polestar launches an out-of-home campaign against fossil fuels in partnership with Climate Week NYC, just as the UN Annual Meeting brings more than a 100 heads of state to New York City.
OoH: “Dinosaur Juice Addict?”
Polestar’s campaign brings attention to a common “toxic relationship”: the one between consumers and their gasoline cars. Posters across New York City and activations on social media channels during Climate Week NYC feature messages like “Dinosaur juice addict?” or “Is it your dad’s fault? Call 1(888)260-1596 if you have a toxic relationship with gasoline.” The hotline provides arguments and facts on harmful fossil fuels and suggests a better alternative.
Big cities are one of the places where the effects of combustion engine cars are most visible. With over half a million cars going into central Manhattan alone every day, the improvement potential on air quality and noise reduction is significant.
As an EV-only automotive company, the Chinese manufacturer with Swedish roots takes a stance against gasoline cars, while many traditional car companies are back-pedalling on their climate promises due to economic and social pressure. With the small posters in signal yellow that are posted across the city, Polestar’s mission is hard to overlook.
Another great example of how impactful traditional out-of-home can be – even without DooH animation.
