Mumbai | The world’s leading AI platforms are making a bold move in India: offering professional-grade AI access for free or at minimal cost. The goal? To win over the next generation of developers and creators in the world’s most populous country. A great potential for digital signage developers.
AI for All: Global Platforms Target India’s Youth and Developers
Platforms like Google Gemini, OpenAI’s ChatGPT, and Perplexity are focusing their efforts on India’s booming software development community. With millions of skilled developers, the country is a natural fit for AI-driven innovation – also in the digital signage and DooH sectors.
AI goes local – and rural
To reach deeper into India’s diverse population, AI platform providers are localizing their services. ChatGPT, for example, now supports twelve Indian languages and is optimized for low-bandwidth environments, making it accessible even in rural areas. This multilingual approach not only broadens reach but also helps train AI models with more culturally relevant data.
While professional AI access can cost up to USD 200 per month in Western markets, Indian users are getting these tools for free or at significantly reduced rates. This strategy is designed to build long-term user loyalty and accelerate AI adoption across sectors – from app development to retail tech.
India: a digital giant in the making
India is already the largest market for Meta’s AI-powered platforms, with over one billion users across WhatsApp, Instagram, and Facebook. Android dominates the smartphone market with a 95% share, giving Google a strong foothold for Gemini’s rollout.
Despite lower average digital spending compared to Western countries, India’s sheer scale makes it a market no tech company can afford to ignore. This also applies to digital signage: although only 15% of Indian retail is currently addressable with high-end signage solutions, the total market is already larger than in many Western nations.
India has quickly become OpenAI’s second-largest market and is on track to become the world’s largest AI market in the near future.
CEO Tour at Infocomm India 2026
To help digital signage professionals explore this dynamic market, invidis will host a CEO tour before Infocomm India 2026 in September. Led by Florian Rotberg, the tour offers exclusive behind-the-scenes insights into India’s digital signage ecosystem – from integrators and distributors to retail end users. More information will follow.
