Bangkok | Infocomm Asia 2025 benefited from a significant increase in international buyers from the Asia-Pacific region. Nearly 8,000 trade visitors from the ASEAN region attended the ISE sister trade fair in the Thai capital last week.
Infocomm Asia 2025: Buyers with a USD100m Purchasing Volume
Hardly any region offers as much potential for digital signage as the ASEAN region. Southeast Asia has evolved from a workshop to a rapidly growing sales market for ProAV. Infocomm Asia reflects this trend. This year, 7,919 trade visitors attended the region’s leading ProAV trade fair – 40% of whom were international trade visitors from key markets such as Australia, India, Japan, the Philippines, Singapore, and Vietnam. Qualified buyers with a ProAV purchasing volume of USD 100 million from 53 countries attended the show to find new solutions.
The total number of trade visitors was 10 percent lower than last year, mainly as the economy of host country Thailand suffered from a more challenging economic environment. The slowdown in economic growth is reflected in weaker exports and tourism, particularly due to a decline in arrivals from China, as well as weak domestic demand.
“The show belongs to the industry, and this year we ensured that our guests are the future of Pro AV. Experiencing and being a part of the future of Pro AV is the goal of the show. The success of InfoComm Asia is measured by the quality of the valuable discussions and measurable successes of our attendees. The feedback has been phenomenal,” said June Ko, Executive Director of InfoComm Asia. “The significant increase in high-quality international buyers with immediate purchasing needs proves that InfoComm Asia is the essential platform where the region’s Pro AV community meets to network, learn, and advance the industry. Over 250 new products on the show floor demonstrate the region’s readiness to deliver innovations that advance projects and inspire every industry to think about its future.”
The next Infocomm Asia will take place from July 15-17, 2026, at the QSNCC in Bangkok.
