Global OoH Leader JC Decaux managed to achieve a low single-digit grow in the first half of this year - despite a strong comparison with the preparations of the Olympics and the Euros.
H1 2025: JC Decaux Grows Despite Strong Q2 24
In the first half of 2025, the biggest global OoH company JC Decaux achieved slight growth of 3.4 percent to EUR 1.868 million, despite a mid-single-digit decline in China. Organic growth amounted to 3.3 percent.
In Q2, the company posted a record result despite low growth of 1.6 percent. This was due to the strong Q2 2024, which saw preparations for the Olympics in Paris and the Uefa Football Championship.
DooH and Programmatic
DooH achieved organic growth of 12.2 percent, while programmatic DooH rose by 25.2 percent. Digital-out-of-home accounted for 39.6 percent of consolidated revenue, and in the second quarter it was even 40 percent. Programmatic via the Viooh SSP achieved revenue of EUR 74.7 million, which corresponds to 10.1 percent of DooH revenue. Viooh is active in 34 countries, while DSP Displayce is active in 88 countries.
Verticals and Countries
The Street Furniture segment grew by 4.3 percent in H1 2025, Transport grew by 3.2 percent, including 0.8 percent in the second quarter. Billboard remained unchanged in the first half of 2025.
North America, with double-digit growth, and the Rest of the World were the fastest-growing regions in the first half of 2025. The United Kingdom recorded a decline of 2.9 percent compared to the previous year, starting from a high basis of comparison, namely +29.8 percent organic growth in the first half of 2024. The Asia-Pacific region grew organically by 1.3 percent, despite a mid-single-digit decline in China, which now accounts for 10 percent of JC Decaux’s revenue, compared to 18 percent before the Covid pandemic.
Jean-François Decaux, Chairman of the Executive Board and Co-CEO of JC Decaux, commented: “Thanks to our unique, and well diversified, premium OoH global media footprint, we have recorded in the first half of 2025 a robust revenue growth and a strong increase of our profitability in a challenging and uncertain macroeconomic and geopolitical environment.”
In the third quarter of 2025, JC Decaux expects a slight decline in revenue, mainly due to the Olympic Games and the Euros in Q3 2024. Compared to 2023, organic growth in the high single digits is expected.
