The US division of Exertis is expanding in the managed services sector with its new Linklab brand. Through Linklab, the AV distributor is outsourcing all services for integrators and setting the stage for future expansion.
The ProAV distributor Exertis is relaunching its US service portfolio under a new brand called Linklab. This new brand will offer all the services the company previously offered under the roof of its US division, Exertis Almo – plus a range of services, covering conceptualization, installation, content, and support. It also includes Autora, the new in-house digital signage CMS.
Linklab is set to help integrators focus on their core business and handle larger projects without needing to expand internal resources. Linklab also wants to help them gain access to the latest industry knowledge, tools, and technologies. Services include engineering and drafting, design and 3D modeling, programming and commissioning, as well as labor support.
Expansion into new service sectors
“The Linklab name is all about connection,” says Vice President of Linklab Services, Cory Allen. “Linklab allows us to expand into other service areas while maintaining a strong link to the Almo brand. The change of the name is rebranding who we are – culturally, there’s a specific vibe to the team and we wanted something that mirrored what we bring to our partners every day and our vision forward as we connect with more integrators and assist by plugging into their service needs.”
Allen continues, “Integrators can think of Linklab as their backstage crew, making the magic happen while they take center stage. This relaunch marks the start of an exciting new chapter. We are evolving and adapting to the changing needs of the market as we continue providing the best possible services and expertise.”
As part of its rebranding, Exertis Alamo is adjusting its brand positioning to support the expansion of its service portfolio and future growth. Exertis will showcase the complete range of Linklab services on April 2, 2024, at the E4 Experience in the New York metropolitan area, a trade event for AV integrators.
The core distribution business will continue to operate under the Exertis Alamo umbrella brand.
