Anders Olin, CEO of Zetadisplay, describes the company’s growth trajectory and the successful integration of the acquisitions over the past two years in his Year in Review.
2024 has been a transformative year for Zetadisplay, marked by growth, innovation, and a collective effort to unite as one cohesive organization. The steps we’ve taken to integrate our acquired companies, strengthen our value proposition, and expand our global reach have positioned us for long-term success.
Uniting as one Zeta
This year, we’ve made significant strides in consolidating operations across markets and building a unified, multinational organization. The acquisitions of Peakmedia in Austria, late 2023, and Beyond Digital Solutions in the UK, spring 2024, have enhanced our presence in Europe and enriched our teams with valuable expertise. Both these integrations and acquisitions enable us to deliver on our full-service promise, combining cutting-edge software, enterprise-grade customer service, compelling concepts, hardware expertise, and robust partnerships. While also expanding our geographical footprint to solidify our European leadership ambition.
Our relocation to a modern and central headquarters in Malmö together with a renewed core market penetration focus, symbolizes this new chapter, creating an environment where innovation and collaboration thrive as well as reflecting our forward-looking approach and dedication to building a stronger Zetadisplay.
Sustained growth in a variable market
Despite somewhat softer than expected market conditions in 2024, our SaaS revenue has grown steadily, reaffirming our strategic focus on recurring revenue streams. SaaS now represents a significant share of our net sales, underscoring the value of our software platform and the trust we’ve earned in key customer segments like transport, healthcare, retail, corporate, and media.
We launched several major projects this year, including large-scale rollouts spanning thousands of locations in the coming years. These initiatives demonstrate the increasing strength of our solutions and the breadth of our capabilities. Beyond Europe, we’ve expanded our geographic footprint with successful projects in the US, MEA and APAC regions, further diversifying our customer base.
Our commitment to long-term growth remains steadfast. Investments in our software suite, repeatedly recognized for its quality and innovation, continue to enhance our reputation as a partner of choice for top tier enterprise customers across all our operating countries.
Expanding content creation
We’ve also expanded our content creation and customer service capabilities to meet the evolving needs of our clients. Strong partnerships have been pivotal, extending our reach into new markets and enabling us to provide comprehensive solutions to a broader audience.
From start to end of 2024 we’ve successively maintained a positive momentum. Our growing pipeline of mid- and long-term prospects and a remarkable doubling of new customer orders year-to-date are clear signs of progress. As we move into 2025, signs of further improving market conditions give us confidence that our focus on customer engagement, innovation, and operational excellence will deliver expansive results.
Ultimately made possible only by the trust given by customer partners, new and old, such as KPN, ING-Bank, Thomas Sabo, Porsche, Spar, Volvo, Scott, Husqvarna, KFC, Greggs, Jaguar Landrover, BP-Aral, Commerzbank, Praktikertjänst, Axfood, A-Train, DNB, Norrøna, Hurtigruten, Bane Nor, Flytoget, ATG, Reitan, Specsavers, Postnord, Škoda, Burger King and many, many more.
All about our people
Our success ultimately comes down to our people – their dedication, creativity, and unwavering commitment to our customers. They inspire us daily to deliver innovative solutions and to drive the evolution of digital experiences.
As we look ahead, we are determined to continue evolving as a leader in digital signage. 2024 has been a year of transformation, laying the foundation for shaping the future of visual experiences and leading the industry forward. Above all, we owe our success to the passion and creativity of our people, who push us to exceed expectations and help shape the future of Zetadisplay.