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70 Flagship Stores: Zetadisplay Equips Thomas Sabo Worldwide

Zetadisplay and Thomas Sabo have agreed on a global cooperation to equip the jewelry label’s stores with digital signage – including seventy flagship stores.

Zetadisplay, digital signage integrator headquartered in Stockholm, has signed a new global contract with jewelry and watch brand Thomas Sabo. The exclusive framework agreement covers the installation and services for digital signage – in flagship stores, stand-alone boutiques and pop-ups around the world.

The digital signage rollout includes seventy flagship stores worldwide, each with its own design and store layout, as well as a further twenty installations planned for 2025. The digital signage installations will vary depending on the size and orientation of the stores, with the boutiques receiving high-resolution window displays, LED configurations, and smaller screens as part of the package.

Engage software to be used

The agreement also sees Zetadisplay providing integrated sound through its audio brand Liveqube. With these multi-sensory experiences Thomas Sabo aims to strengthen its brand, increase visibility, and improve the customer experience at its stores.

Content for the entire digital signage network will be planned and managed using Zetadisplay’s Engage software.

Anders Olin, President and CEO of Zetadisplay, comments: “We are thrilled to be partnering with Thomas Sabo, a brand that embodies luxury and exquisite craftsmanship on a global scale. Our digital signage solutions will enhance their unique store environments by seamlessly blending technology with artistry.”

The partnership also extends to Saboteur, Thomas Sabo’s new luxury and piercing jewelry label.