On the Sixteen:Nine podcast, Outform founder Ariel Haroush explains how he established his company as trusted digital retail partner and gives his take on current trends like retail media.
This week Dave Haynes interviewed Outform founder Ariel Haroush whose company develops digital retail solutions that brands like Asics scale across their stores. Haroush gets into the conversation by throwing it back to how he got into retail signage: He was sitting in his office on Times Square, looked at all the digital billboards and wondered why noone was doing signage like this on a commercial level.
Haroush’s new venture is the epiphany of this idea: On London’s Oxford Street, he will open a pop-up retail space called under the name Future Stores, which is the commercial equivalent of the nearby LED district Outernet.
Before diving into this new venture, however, the conversation goes into how Haroush more or less fell into scalable digital solutions for retail, how Outform works and the state of things like retail media.
Check out the podcast on the Sixteen-Nine blog or wherever you listen to podcasts.
