A large DooH wall, installed by JC Decaux in the beginning of the year, has been temporarily switched off at London’s Euston Station. The reason: an order from the Ministry to redesign the information flow in the station.
Euston Station in London has a poor reputation. It serves as a hub for train services to cities like Manchester, Liverpool, Glasgow, and Birmingham, but it wasn’t designed to handle the large number of daily passengers. The station is also in need of renovation.
Ministry intervenes
Last week, the Transport Secretary intervened, instructing Network Rail and train operators, including Avanti West Coast and West Midlands Trains, to “review processes at the station and make immediate improvements where possible.”
For now, a five-point plan will be implemented, which includes turning off the large digital screen that has only been at the station since the start of the year.
“We know that Euston needs a permanent solution and are working hard to achieve this – but these immediate steps will help alleviate some of the problems the station is struggling with,” commented Transport Secretary Louise Haigh.
Prominent publicity, poor info services
Passengers have also criticized the new information screens on social media, saying they are too small and the information is hard to read from many areas, while the advertisements are always prominent. Authorities are now exploring how the digital screens can be used to display important information more effectively.
According to the information available to invidis, Network Rail is currently in discussions with JC Decaux about how the large screen can be used to display the right information to the right audience. We have already trialed this, proving the technology, but we now need to determine under what circumstances this will happen,” a Network Rail spokesperson told invidis. They are also measuring pedestrian flows at the station as part of this effort.
