Stratacache CEO Chris Riegel will be at Dmexco 2024 in Cologne, leading half a day of masterclasses with Scala, featuring European retail media experts.
Retail Media has become a major focus at Dmexco, the digital margeting expo & conference in Cologne. This year, the event on September 18 and 19 at the Cologne Exhibition Center promises even more whirlwind around the up-and-coming media category. From the digital signage industry, Scala will have the largest presence and is organizing six masterclasses on “What’s in Store for Retail Media Networks.”
The program starts with the session “From Traditional to Targeted: The Evolution of Agency and Brand Spending,” featuring Eva Adelsgruber, former CEO of Plan-Net Impact and 7 Screen. Later that day, the panel “From Shared Profits to Owned Platforms: Supercharging by Fusing DooH and In-Store” will explore the integration of DooH and in-store experiences. Speakers for this panel include Florian Rotberg, founder of invidis, Frank Goldberg, Managing Director of IDOOH, and Robert van der Starre, Group-M Commercial Director. Stratacache CEO Chris Riegel will personally moderate this panel and several other masterclasses.
The program runs from 10 a.m. to 4 p.m., with each session lasting 45 minutes and a 15-minute break in between. Scala provides the full schedule on a dedicated landing page. Participation is free, but space is limited. Attendees can register in advance for individual masterclasses or the entire program.
