Creative Realities, one of North America’s largest pure-play digital signage integrators, continues to expand beyond its home market: The company hired Julian Arcila as their new LATAM leader.
At DSS Europe in May 2024, NASDAQ-listed Creative Realities had announced plans to expand to Europe. Now, the digital signage company announced a strategic expansion into Mexico and the broader Latin America market, along with the appointment of its new LATAM leader, Julian Arcila.
The integrator, who has more than 400.000 active licences in the retail sector, has already been engaging with sports and entertainment customers in Latin America in recent years. With increasing inquiries from customers about its capabilities in Mexico, CRI decided to expand into LATAM.
As Managing Director for Latin America, Julian Arcila will spearhead this expansion. Based in Miami, Arcila brings over 15 years of experience in global business development and product marketing, specializing in B2B industries, including digital signage with Arrow Seneca Digital Signage.
Creative Realities further plans to establish partnerships and on-the-ground teams in Mexico to solidify its presence. Initial proof-of-concept projects with customers, each having over 3,000 locations, are already in the pipeline. The company aims to leverage its strengths in retail and stadia, adapting them to meet the unique needs of the Latin American market.
