Screens featuring forced-perspective-content, sound, and holographic effects: With the support of digital signage artists from Trison Necsum, Champions League winner Real Madrid ramped up the experience in their new fan store.
Real Madrid: New Fan Store Wows with Digital Animations
Stores of this caliber can only be afforded by global superbrands – or football Champions League titleholders. In early June, Real Madrid opened a new official fan store at the Santiago Bernabeu Stadium. With its large-scale use of not-so-average digital signage installations, the store rivals FC Bayern World in Munich, which has long been one of our favorites in Europe in terms of digital experience.
What adds a definite WOW factor to the visitor experience, is the video content by Trison Necsum. The creative agency, a subsidiary of Spanish integrator Trison, is known for its exceptional, sound-backed animations on large screens. The Bilbao-based team uses various display formats, customizing each installation to fit the space, often in the foyers of large shopping centers or on outdoor facades. Their signature feature includes 3D-effect lions, snakes, and other predators moving across the screen.
In the Real Madrid store, a fire-breathing dragon is featured on a large LED wall that curves around what looks like the entry room. There are also digital shop windows showcasing the new team jerseys with a hologram effect with the use of what seem to be transparent LED.
This video shows the full range of digital experiences in the store:
