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Golden Goose: Digital Signage on an Easel

Barcelona | Italian luxury fashion brand Golden Goose is known for its vintage-look sneakers. The glamorous sneakers are offered in selected own-retail stores, including in Barcelona on Passeige de Gracia. Golden Goose uses signage on easels in the shop window.

Window displays need to be flexible – collections and campaigns change quickly. There are a lot of benefits of flexible digital signage installations vs. fixed in fashion shop windows, both in fast fashion and in luxury fashion.

Golden Goose makes a virtue out of necessity and installed digital signage displays on simple mobile film production tripods. The unfinished look of the installation fits well with Golden Gooses vintage theme and fashion in general. We discovered this digital signage setup in different Golden Goose stores around the world at different seasons. Digital signage can be so flexible.