Kuala Lumpur | The best digital signage retail concepts are fully integrated installations in which digital signage screens do not look they have been forgotten during the planning process. Best practice and one of invidis’ favorite retail signage concept is Kering Eyewear. The luxury-house holds eyewear licenses for Gucci, Cartier, Balenciaga, Saint Laurent and many other.
Kering Eyewear: Best in storytelling at the POS
Pavilion Shopping Center is considered Kuala Lumpur’s leading luxury shopping center. Located in the busy city center of the Malaysian capital. Every luxury brand of world fame is present here with their own boutiques. Of course, the eyewear subsidiary of the French luxury group Kering is also present with its latest retail concept.
Almost all luxury brands updated their stores in recent months to put the pandemic behind them. Kering Eyewear is no exception and they present their luxury eyewear products in a fully digitized retail system, which was first realized at Zurich airport.
The integration of the screens is very impressive, as they act as a digital backlight of the retail shelf. The LCD-displays in the back are complemented by a digital canvas above the merchandise. We are impressed by how flexibly the integrated screens are used: at one moment all screens are coordinated for total domination, at another moment each screen promotes a single brand.
Additional side-mirrors add depth and create a sort of stage for the eyewear products. The Kering digital signage concept is extremely flexible, simple and effective from close by as well as from far away.
- ISE 2026: “Spark” Launches as a New Showcase for the Creative Industries
- M-Cube: “Digital Signage Touches Hearts and Moves Wallets”
- Over 700 Stores: Stratacache Rolls Out Retail Media Network for Iceland Foods
- Germany: DooH Market Surges Over 25% in 2025
- Year in Review 2025/2026: Pontus Meijer | Visual Art
