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A “Bloodbath”: Jio Signage Shakes Up India’s CMS Market

Indian fashion brand Azorte uses Jio Signage in its stores. (Image: invidis)

Mumbai | India’s largest private company – Reliance Industries – is aggressively entering the digital signage market under the Jio Platforms brand with their product Jio Signage. A prime example of how large corporations can expand into new markets – if they leverage their corporate tools, financial strength and brand recognition. India’s established digital signage industry …