Dynascan: Textbook Factory in a Tower June 30, 2024December 1, 2023 by Florian Rotberg Taipei | Anyone who imagines large-scale production facilities has to rethink when it comes to Dynascan: The headquarters in Taiwan are not only an administration and development centre, but also a production site for tens of thousands of outdoor totems, kiosk systems, and high-brightness displays. The digital signage systems are produced on many floors. invidis …
Dynascan: Mission Impossible for Integrators June 30, 2024December 1, 2023 by Florian Rotberg Taipei | invidis met Alan Kaufman for a background discussion on challenges in outdoor signage and green signage. Outdoor signage is an art that requires a lot of experience, extensive testing and the right ecosystem.
Dynascan: Visiting the Outdoor Experts June 30, 2024December 1, 2023 by Florian Rotberg Taipei | The challenges for outdoor digital signage are much greater than just making it bright. Totems have to withstand wind, weather and vandalism as well as efficiently dissipate heat. invidis visited Dynascan in Taiwan to learn more about the design and production of outdoor displays and totems.
DooH: Tiktok Expands to Out-of-Phone December 24, 2023October 31, 2023 by Florian Rotberg Seoul | After a few test campaigns, Tiktok is expanding its advertising model beyond mobile into the public space. The social media platform’s out-of-phone DooH offerings enable advertisers to also display their Tiktok campaigns on DooH screens – for greater reach and more attention.
Kering Eyewear: Best in storytelling at the POS January 4, 2024September 5, 2023 by Florian Rotberg Kuala Lumpur | The best digital signage retail concepts are fully integrated installations in which digital signage screens do not look they have been forgotten during the planning process. Best practice and one of invidis’ favorite retail signage concept is Kering Eyewear. The luxury-house holds eyewear licenses for Gucci, Cartier, Balenciaga, Saint Laurent and many …
Deneva: The Business Critical Experts January 2, 2024May 17, 2023 by Florian Rotberg This is what Madrid’s Metro has in common with Inditex’s fast-fashion stores: Their digital signage screens run on the CMS Deneva. The software provider has made a name for itself for business critical applications.
Google: Generative AI in the QSR Drive-Thru July 15, 2024May 11, 2023 by invidis Redaktion Google and US fast food chain Wendy’s are testing AI-powered voice bots to reduce ordering times and improve accuracy during drive-thru ordering. The latest Large Language Models from Google and Open AI can revolutionize interaction with digital signage screens.
Digital Signage Hidden Champions: The Universal Remote Control for Digital Screens June 30, 2024April 25, 2023 by Florian Rotberg In a new series „Digital Signage Hidden Champions“ invidis presents innovative digital signage providers that are successful but operate under the radar. SignageLab is one such hidden champion – the start-up from Prague developed a multi-platform CMS based on SignageOS that is already used on 5,000 displays today.
7-Eleven: Retail Media in Stretched Format December 25, 2023April 11, 2023 by Florian Rotberg Bangkok | Convenience stores are omnipresent in Southeast Asia – Thailand is no exception. More than 12,000 7-Eleven stores – virtually on every corner – can be found in Thailand. And in almost 3,000 shops, the country’s largest outdoor advertiser operates retail media screens in an unusual format. Stretched instead of panoramic. DooH displays in …
M&A: Cancom acquires K-Businesscom January 2, 2024April 6, 2023 by Florian Rotberg A big bang for the DACH region digital signage market: the digital signage market leaders in Germany and Austria are merging. Austrian K-Businesscom, formerly Kapsch, has been acquired by German Cancom Group.