DOOH: Largest Free-Standing LED Screen August 15, 2024November 8, 2022 by Florian Rotberg Seoul | The COEX Center in Gangnam is one of the busiest and best-known locations in Seoul. Global and national brands want to represented, and DOOH is one of their preferred media. Just next to the famous COEX 3D-Billboard from Samsung towers The Panras, a 26-meter-high free-standing LED screen, designed and built by LG.
Starbucks: Smallest Menu Board in the World December 26, 2023November 8, 2022 by Florian Rotberg Seoul | Starbucks still loves static signage – “the good old European coffee house can get by without displays”. But latest since the pandemic and the triumph of Drive Thru, the restaurant chain has sworn off digital detox and is investing heavily in digital signage. In Korea we discovered what may be the smallest menu …
Seoul Sky: Surrounded by OLED June 30, 2024November 2, 2022 by Florian Rotberg Seoul | Visiting viewing platforms is now an integral part of almost every city break. Whether the Burj Khalifa in Dubai, 101 in Taipei or Seoul Sky. And everywhere the trip to the viewing terrace begins in a windowless digital waiting area before the ride in a digital elevator. At Seoul Sky, the 555m elevator …
DooH: K-pop, plastic surgeries and DooH standards December 23, 2023November 1, 2022 by Florian Rotberg Seoul | DooH in the Seoul metro is omnipresent, big, loud and not very standardized. More than eight million daily passengers who cannot escape the thousands of DooH screens of various technologies and DooH media owner. In 2019 Seoul Metro started the process of standardizing and tightening DooH regulations inside the stations and onboard the …
Convenience store: Great experiences in a small space December 27, 2023November 1, 2022 by Florian Rotberg Seoul | South Korea’s largest convenience store chain GS25 integrated square digital signage displays, LED columns and 19 different digital convenience solutions into the new DX Lab store in the heart of Seoul. The store can be operated both with staff and unmanned. invidis took a break for some test shopping.
Cafe Swith Sol: A cafe with a purpose December 27, 2023November 1, 2022 by Florian Rotberg Seoul | Cute mascots are a must for brands and governments in Asia – including Moli, the cuddly bear from a South Korean bank. The bank developed a Moli themed cafe with excellent digital signage touchpoints and and a purpose: the majority of employees who work in the café are hearing impaired. An invidis site …
Lobby LED: Massive entrance stage December 27, 2023November 1, 2022 by Florian Rotberg Seoul | Lobby LEDs are the new favorite for architects and developers – hardly any inner city office tower lobby in Asia and North America can do without LEDs. Some installations are so impressie that they are used as backdrops in Netflix productions. An invidis site inspection of Centerfield Plaza in Seoul.
Korea’s Google: Flagship store for emoticons December 27, 2023November 1, 2022 by Florian Rotberg Seoul | Emoticons bring emotion to digital communication. Kakao, South Korea’s answer to Google, goes one step further. Various stores around town offer merchandise dedicated to the cute emoticons from the company’s own social media platforms. invidis tested the omnichannel experience and the balancing act between online and offline.
Dunkin’ Donuts: A temple to worship donuts December 27, 2023November 1, 2022 by Florian Rotberg Seoul | Dunkin’ Donuts stores are generally not places that invite customers to linger, let alone offer retail experiences. A flagship store of the donut chain in Seoul proves the opposite – great customer experiences surrounding the sticky-sweet pastry. An invidis site inspection
LG Flex: 20 levels of immersiveness December 27, 2023November 1, 2022 by Florian Rotberg Seoul | Curved displays are a must, especially for gamers. But motorized screens with adaptable curvature are new to the market. LG presented the first OLED Flex Displays at the IFA in September. In Seoul invidis was able to test the motorized OLEDs in an LG Flex pop-up store.