DooH: Tiktok Expands to Out-of-Phone December 24, 2023October 31, 2023 by Florian Rotberg Seoul | After a few test campaigns, Tiktok is expanding its advertising model beyond mobile into the public space. The social media platform’s out-of-phone DooH offerings enable advertisers to also display their Tiktok campaigns on DooH screens – for greater reach and more attention.
India: Luxury mall meets Bollywood September 11, 2024October 26, 2023 by Florian Rotberg Mumbai | The heart of the Indian film industry beats in Bombay. invidis was on the road with Indian experts in the mega-metropolis in search of cinema, digital signage and the longing for big pictures. Mumbai offers everything and so much more.
U2, Aura, Height, LED: Everything You Want to Know about The Las Vegas Sphere September 4, 2024October 2, 2023 by Balthasar Mayer The Sphere in Las Vegas is supposed to offer immersive experiences in a class of their own. But how does it look inside? And wasn’t it once called MSG Sphere? invidis has the answers to your questions.
M&A: Zetadisplay Acquires Peakmedia December 14, 2023September 19, 2023 by Florian Rotberg Austrian integrator Peakmedia is now a part of Zetadisplay. invidis consulting’s senior market experts Florian Rotberg and Stefan Schieker analyze the implications of the acquisition.
Kering Eyewear: Best in storytelling at the POS January 4, 2024September 5, 2023 by Florian Rotberg Kuala Lumpur | The best digital signage retail concepts are fully integrated installations in which digital signage screens do not look they have been forgotten during the planning process. Best practice and one of invidis’ favorite retail signage concept is Kering Eyewear. The luxury-house holds eyewear licenses for Gucci, Cartier, Balenciaga, Saint Laurent and many …
Deneva: The Business Critical Experts January 2, 2024May 17, 2023 by Florian Rotberg This is what Madrid’s Metro has in common with Inditex’s fast-fashion stores: Their digital signage screens run on the CMS Deneva. The software provider has made a name for itself for business critical applications.
Google: Generative AI in the QSR Drive-Thru July 15, 2024May 11, 2023 by invidis Redaktion Google and US fast food chain Wendy’s are testing AI-powered voice bots to reduce ordering times and improve accuracy during drive-thru ordering. The latest Large Language Models from Google and Open AI can revolutionize interaction with digital signage screens.
Digital Signage Hidden Champions: The Universal Remote Control for Digital Screens June 30, 2024April 25, 2023 by Florian Rotberg In a new series „Digital Signage Hidden Champions“ invidis presents innovative digital signage providers that are successful but operate under the radar. SignageLab is one such hidden champion – the start-up from Prague developed a multi-platform CMS based on SignageOS that is already used on 5,000 displays today.
QSR: The End of Fixed Prices June 30, 2024April 11, 2023 by Florian Rotberg Surge pricing – demand-driven dynamic pricing – familiar from Uber & Co. is now also finding its way into quick service restaurants. More and more QSR chains are using the potential of digital signage to adjust prices according to demand. Technically, this is no problem. But whether the guests will accept it remains the question.
7-Eleven: Retail Media in Stretched Format December 25, 2023April 11, 2023 by Florian Rotberg Bangkok | Convenience stores are omnipresent in Southeast Asia – Thailand is no exception. More than 12,000 7-Eleven stores – virtually on every corner – can be found in Thailand. And in almost 3,000 shops, the country’s largest outdoor advertiser operates retail media screens in an unusual format. Stretched instead of panoramic. DooH displays in …