EU Regulations: De-facto End for 8K December 14, 2023November 28, 2023 by Antonia Hamberger The second stage of the EU Ecodesign Regulation for electronic displays came into force this year. This is accompanied by new, stricter minimum requirements for the energy efficiency of displays. OLEDs and MicroLEDs are now also covered by the regulation – however, exceptions still apply to professional digital signage screens.
The Sphere: How Microsoft Made Advertising a World Event December 17, 2023November 13, 2023 by Antonia Hamberger They get brands like Xbox onto the world’s biggest globe: BCN Visuals is the mastermind behind the first Forced Perspective production on The Sphere. invidis spoke to Davide Bianca, Chief Creative Officer at BCN Visuals.
Download the invidis Yearbook 2023 December 14, 2023November 1, 2023 by Balthasar Mayer The new invidis yearbook 2023 provides a wealth of industry information about digital signage and DooH. This year in focus: Engaging Experiences and Green Signage.
DooH: Tiktok Expands to Out-of-Phone December 24, 2023October 31, 2023 by Florian Rotberg Seoul | After a few test campaigns, Tiktok is expanding its advertising model beyond mobile into the public space. The social media platform’s out-of-phone DooH offerings enable advertisers to also display their Tiktok campaigns on DooH screens – for greater reach and more attention.
India: Luxury mall meets Bollywood September 11, 2024October 26, 2023 by Florian Rotberg Mumbai | The heart of the Indian film industry beats in Bombay. invidis was on the road with Indian experts in the mega-metropolis in search of cinema, digital signage and the longing for big pictures. Mumbai offers everything and so much more.
U2, Aura, Height, LED: Everything You Want to Know about The Las Vegas Sphere September 4, 2024October 2, 2023 by Balthasar Mayer The Sphere in Las Vegas is supposed to offer immersive experiences in a class of their own. But how does it look inside? And wasn’t it once called MSG Sphere? invidis has the answers to your questions.
M&A: Zetadisplay Acquires Peakmedia December 14, 2023September 19, 2023 by Florian Rotberg Austrian integrator Peakmedia is now a part of Zetadisplay. invidis consulting’s senior market experts Florian Rotberg and Stefan Schieker analyze the implications of the acquisition.
Kering Eyewear: Best in storytelling at the POS January 4, 2024September 5, 2023 by Florian Rotberg Kuala Lumpur | The best digital signage retail concepts are fully integrated installations in which digital signage screens do not look they have been forgotten during the planning process. Best practice and one of invidis’ favorite retail signage concept is Kering Eyewear. The luxury-house holds eyewear licenses for Gucci, Cartier, Balenciaga, Saint Laurent and many …
Deneva: The Business Critical Experts January 2, 2024May 17, 2023 by Florian Rotberg This is what Madrid’s Metro has in common with Inditex’s fast-fashion stores: Their digital signage screens run on the CMS Deneva. The software provider has made a name for itself for business critical applications.
Google: Generative AI in the QSR Drive-Thru July 15, 2024May 11, 2023 by invidis Redaktion Google and US fast food chain Wendy’s are testing AI-powered voice bots to reduce ordering times and improve accuracy during drive-thru ordering. The latest Large Language Models from Google and Open AI can revolutionize interaction with digital signage screens.