Year in Review 2023: Bernd Rabsahl | It Works Group January 7, 2024January 5, 2024 by Florian Rotberg What trends will drive (D)ooH in 2024? Bernd Rabsahl from It Works Group provides an outlook as part of the invidis Year in review series.
Samsung The Wall: High-tech Made in Europe June 30, 2024January 5, 2024 by Balthasar Mayer Galanta | In Slovakia, Samsung manufactures its MicroLED flagship The Wall for European customers – around the clock and under strict clean room conditions. invidis visited the factory for first-hands insights.
Golden Goose: The Co-Creation Instore Experience January 5, 2024January 5, 2024 by Florian Rotberg Milan | The Italian vintage sneaker manufacturer Golden Goose has recognized how important an individual style is to customers: in a spectacular flagship store in Milan, they invented an unusual way of personalizing your sneakers. This Co-Creation Lab implemented by M-Cube sets new standards for retail experiences.
ISE 2024: New Ecodistrict laMercedes in Barcelona January 8, 2024January 5, 2024 by Florian Rotberg A former Mercedes-Benz factory in Barcelona will be redeveloped to a mixed, compact, and inclusive neighborhood. Creators of the eco district are the resident architects of Inditex Batlleiroig Arquitectura. The project is based on the conservation of the main industrial buildings complemented by new buildings and green infrastructure.
Golden Goose: Digital Signage on an Easel January 5, 2024January 5, 2024 by Florian Rotberg Barcelona | Italian luxury fashion brand Golden Goose is known for its vintage-look sneakers. The glamorous sneakers are offered in selected own-retail stores, including in Barcelona on Passeige de Gracia. Golden Goose uses signage on easels in the shop window.
Lefties: Digital meets Historic January 4, 2024 by Florian Rotberg Inditex’s Lefties flagship in Barcelona – opened in late 2022 – remains best practice of digital instore and digital signage. Definitely a must-see for ISE 2024 participants. In 2023 Inditex opened a new Lefties store in the city center inside a historic building. Not as fancy at the large flagship but worthwhile a visit, too.
Google Interview: Operating System for Green Signage January 10, 2024January 4, 2024 by invidis Redaktion With ChromeOS, Google offers an operating system that can reduce energy consumption. With ChromeOS Flex, old hardware can be revitalized. Craig Francis from Google explains how this works in an interview with invidis.
Year in Review 2023: Christian Helbig and Christian Krämer | Cittadino January 8, 2024January 4, 2024 by Florian Rotberg The world of digital-out-of-home has proven to be extremely dynamic in 2023, especially in the retail media sector. In the Year in Review contribution by Cittadino’s Christian Krämer and Christian Helbig fthey share their thoughts on the development of DooH for 2024.
Experts in Conversation: Reducing Carbon Footprint with Digital Signage January 6, 2024January 4, 2024 by invidis Redaktion To conclude the year of 2023, we invited 40 top executives to Munich. We asked them how their digital signage solutions contribute to improving the end-user’s carbon footprint.
DooH: Billups acquires Belgian DooH agency Outsight January 4, 2024January 4, 2024 by invidis Redaktion US-based OoH-agency Billups has acquired Outsight, an independent OoH agency headquartered in Brussels. This acquisition comes on the heels of Billups’ acquisitions of TAC Media in September and OOH Labs in October.