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Retail Media Strategist: Andreas Lind Returns to Visual Art

Visual Art strengthens its focus on Instore Retail Media by hiring former CEO Andreas Lind as Retail Media Strategist. The goal is to set up a retail media network.

As a leading European Digital Signage integrator, Visual Art is shifting its strategic goals to concentrate more on Instore Retail Media. As part of this decision, former CEO Andreas Lind returns as the Retail Media Strategist for the Visual Art Group.

Visual Art began investing in Digital out-of-home (DooH) in 2010. However, in 2019, they sold their advertising network to Ocean Outdoor. Now, Visual Art is entering the retail media business and plans to establish a network in retail stores. “Our Digital Signage Platform Signage Player is specially designed for Retail Media, with an API-first approach and the capability to manage large data volumes. It’s ready to transform retail spaces with features like dayparts and share of voice,” explains Pontus Meijer, CEO of the Visual Art Group.

Andreas Lind had been with Visual Art since 2010 and served as CEO from 2014 to 2019. After the DooH sale, he spent two years as the CEO of Ocean Outdoor. He comments, “Retail Media is the future of digital advertising, bridging the gap between digital and physical retail spaces. Our mission is to help clients strategically enhance their spaces, offering realistic insights into the potential of In-Store Retail Media Networks,” says Andreas Lind.

Visual Art already has experience with Retail Media through working with clients, such as ICA, Sweden’s largest grocery chain. Since their partnership began in 2014, Visual Art has helped ICA introduce its Instore Retail Media Network with digital displays. This process has been repeated with customers like NK, 7-Eleven, and Kesko, who have built their own Retail Media Networks with Visual Art’s expertise.