A hosted buyer event for retailers who want to leverage the potential of retail media: For the first time, the ISE Retail Forum is coming to Barcelona, jointly presented by ISE and invidis.
Many brands are currently consolidating their advertising budgets. Many of them have excluded traditional media such as TV from their media mix. Simultaneously, online advertising has faced a setback due to the abolition of cookies. This triggered a boom around retail media in 2023: interest in advertising directly at the point of sale in retail environments is growing significantly. This is where digital signage comes into play.
The possibility to display third-party ads on digital touchpoints instore has increased their value significantly. Simultaneously, they provide retailers with a space to present their own promotions. Many retailers have not yet fully utilized the potential of these touchpoints. For this reason, invidis, in collaboration with ISE, is organizing the ISE Retail Forum for the first time. It will take place on January 31, 2024. The forum is a hosted buyer event targeted towards retailers who want to know how to tap into new revenue streams with proAV and digital signage solutions.
Featuring retail designers and digital signage experts
invidis will bring experts from the fields of digital signage, retail and experience design onto the stage. They will present business models and shed light on the technological side of Retail Media, including operational processes, sustainability, and IT security aspects.
How to participate
The Retail Forum is an invitation-only event. If you are interested, please contact merle.mommaal@invidis.com. Updates about the event can be found on the ISE website.
The ISE Retail Forum takes place on the afternoon following the DSS ISE conference, in room CC5.3 of Fira Gran Via Barcelona. Here is the program:
3:00 PM – 3:30 PM: Engaging Experiences – Global Best Practice
- Florian Rotberg, Managing Director – invidis Consulting
- Stefan Schieker, Partner – invidis consulting
15:30 – 15:50 Uhr: Big Tech & Retail: From MegaTrends to Moments of Truth
- Judith Palmés Bosch, Managing Director, Business Consulting – Accenture
- Filipe Ho, Global Strategic Partnerships Lead – Google
15:50 – 16:10 Uhr: Story – Design – Form: The three ingredients to creating a great design
- Michael Luck Schneider, Digital Experience Design – Gensler
16:10 – 16:30 Uhr: Retail Media: Everything you need to know
- Iman Nahvi, Co-founder and CEO – Advertima Vision
- Jan Reiners, Account Executive – Broadsign
- Dimitri Gärtner, Founder and CEO – Framen
16:30 – 16:50 Uhr: Digital Retail: Between Fast Fashion and Instore Experience
- Sascha Fussmann, CEO – Studio1o
16:50 – 17:10 Uhr: Engaging Experience – How to get started
- Martijn van der Woude, Vice President Global Business Development & Marketing – PPDS
- Loek Wermenbol, Retail Strategy Director – First Impression Audiovisual
- Johan Lind, CEO – Vertiseit
17:10 – 17:30 Uhr: Global Retail Trends – Made in Barcelona
- Joaquim de Toca Andreu, CEO Spain and Portugal – MUJI | Barcelona Oberta
- Florian Rotberg, Managing Director – invidis Consulting
- Stefan Schieker, Partner – invidis consulting