Transparent displays are very trendy - at the CES in Las Vegas, next week at the ISE in Barcelona or in the aircraft cabins of Airbus and Boeing aircraft. Lufthansa Technik and LG have teamed up with the joint venture Aerq to bring digital signage and DooH into the passenger cabin.
Aerq: Transparent Aircraft Signage
Small displays in the front seat have been standard for over 20 years – eliminating large-format displays (CRTs) and massive projectors. Large display are poised to return into the cabin if Aerq’s vision is anything to go by. The world’s leading aircraft maintenance service provider Lufthansa Technik and LG have been jointly developing and marketing digital signage and in-seat video solutions for passenger aircraft under the Aerq brand since 2019.
In addition to small in-seat displays and an in-flight experience platform with DooH advertising management, the offering also includes LFD displays. Aerq proposes the thin and extremely light OLED displays from LG integrated into the cabin wall, but also as a cabin divider with transparent displays and last but not least as curved displays in the cabin ceiling.
It remains to be seen if airlines are willing to invest in cabin digital signage, but the vision of signage in the air sounds interesting to accrue additional DooH revenues. Inflight Monetization is top of the agenda for airlines. How far monetization can go shows Singapore Airlines’ FlyScoot, which is charging passenger an additional fee for inseat power.
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