DooH: Tiktok Expands to Out-of-Phone December 24, 2023October 31, 2023 by Florian Rotberg Seoul | After a few test campaigns, Tiktok is expanding its advertising model beyond mobile into the public space. The social media platform’s out-of-phone DooH offerings enable advertisers to also display their Tiktok campaigns on DooH screens – for greater reach and more attention.
Kering Eyewear: Best in storytelling at the POS January 4, 2024September 5, 2023 by Florian Rotberg Kuala Lumpur | The best digital signage retail concepts are fully integrated installations in which digital signage screens do not look they have been forgotten during the planning process. Best practice and one of invidis’ favorite retail signage concept is Kering Eyewear. The luxury-house holds eyewear licenses for Gucci, Cartier, Balenciaga, Saint Laurent and many …
7-Eleven: Retail Media in Stretched Format December 25, 2023April 11, 2023 by Florian Rotberg Bangkok | Convenience stores are omnipresent in Southeast Asia – Thailand is no exception. More than 12,000 7-Eleven stores – virtually on every corner – can be found in Thailand. And in almost 3,000 shops, the country’s largest outdoor advertiser operates retail media screens in an unusual format. Stretched instead of panoramic. DooH displays in …
Airport: Beauty and the Curved Beast December 24, 2023December 8, 2022 by Florian Rotberg Seoul | Digital lighthouse installations should, first and foremost, attract attention, considered attractive and shared online. The 23 meter high media tower at Seoul Incheon Airport ticks all three boxes. Likewise the well-published semicircular OLED ceiling installation at ICN airport, which has already been uninstalled. invidis reporting from Korea.
DooH: When Screens Come to Life December 24, 2023November 16, 2022 by Florian Rotberg Seoul | German premium automobile brands promote their latest vehicles (Mercedes EQE, Audi Q4 etron and BMW M) with forced perspective DooH campaigns. invidis was on-site to experience the fascination of 3D billboards.
Displays: Hip to be Square December 26, 2023November 9, 2022 by Florian Rotberg Seoul and Bangkok | 16:9 is the standard aspect ratio for digital signage screens since LCD replaced the 4:3 CRT. Today’s displays are usually considerably wider than they are tall. Although alternative digital signage form factors are available on the market, they have so far only had a niche existence. Is it time for new …
Genesis: Nostalgia in the most modern form December 24, 2023November 9, 2022 by Florian Rotberg Seoul | At Seoul Incheon Airport, Genesis combines modern cutting-edge digital signage technology with nostalgic, heart-warming mechanics. Right below a very fine pixel high-resolution LED wall, the Hyundai premium brand uses flip-dot technology, which is reminiscent of the bygone era of slit-flap displays. What better place can you find than an airport terminal?
DooH: Largest free-standing LED screen December 27, 2023November 8, 2022 by Florian Rotberg Seoul | The COEX- Center in Gangnam is one of the busiest and best-known locations in Seoul. Global and national brands want to be present here and DooH is one of their preferred media. Just next to the famous COEX 3D-Billboard from Samsung towers The Panras, a 26 meter high free-standing LED screen designed and …
Starbucks: Smallest Menu Board in the World December 26, 2023November 8, 2022 by Florian Rotberg Seoul | Starbucks still loves static signage – “the good old European coffee house can get by without displays”. But latest since the pandemic and the triumph of Drive Thru, the restaurant chain has sworn off digital detox and is investing heavily in digital signage. In Korea we discovered what may be the smallest menu …
Seoul Sky: Surrounded by OLED December 27, 2023November 2, 2022 by Florian Rotberg Seoul | Visiting viewing platforms is now an integral part of almost every city break. Whether the Burj Khalifa in Dubai, 101 in Taipei or Seoul Sky. And everywhere the trip to the viewing terrace begins in a windowless digital waiting area before the ride in a digital elevator. At Seoul Sky, the 555m elevator …