Almost all digital signage hardware is either produced in China or assembled using Chinese components. When it comes to their own technical concepts, the Chinese tend to favor big and spectacular displays, yet simple in design.
LED is ubiquitous in China. No wonder, as China is also the largest producer. Every second square meter that is manufactured here remains in China and is not exported. Whether it’s massive media facades or small digital posters, LED is prevalent, even though the pixel pitch used may not always be optimal.
Similarly, for displays, bigger is seen as better, although professional screens aren’t always utilized.
Premium vs Big
In China, digital signage tendering and deployment are notably fast-paced, often surprising Western integrators with their speed. Orders are processed and commissioned in the same amount of time it would take to write an order in Europe.
Asian market analyzed
This article is part of a comprehensive analysis of the Asian market, divided into the individual regions. You can find the entire text in the invidis Yearbook 2024, which you can download free of charge in our download section.
That’s why companies like M-Cube, Trison & Co., along with their Chinese subsidiaries, focus on handling complex digital experience orders from Western and domestic premium brands. They leave the installation of the endless 3D outdoor LED displays to the thousands of domestic integrators, who not only work incredibly fast but also adopt new skills swiftly.
Access to screens
DooH in China is primarily a single-point billboard business, except for subways and airports where JC Decaux dominates with its LED and LCD screens.
Political regulations on DooH in public spaces are significant; it’s considered a mass medium, requiring government agencies to have direct access to CMS to remove unwanted content if needed.
Despite the vast range of digital signage and DooH in China, the broad market hasn’t fully embraced the added value of CMS platforms, with free software dominating the market.
Homeland brands dominate
Due to historical reasons, Korean display providers Samsung and LG have minimal presence in China and Japan. In China, companies like BOE, TCL, and Hisense dominate the market.
