Barcelona | After Tesla, the Swedish-Chinese electric car brand Polestar is one of the most successful newcomers: It has firmly established itself in the European automotive market. While Tesla feels comfortable in the role of the disruptor, Polestar builds on Scandinavian minimalistic design, which is reflected in the latest showrooms.
Polestar showrooms are design temples, cool colors, and clear shapes with a touch of understatement. Everything has its place and looks tidy. Only individual car components such as suspension struts or brakes are presented like historic statues in a museum. This can also be experienced in the Polestar Space on the Passeig de Gracia in the heart of Barcelona.
Polestar Spaces are showrooms and test drive hubs without aftersales or workshops. The focus here is on new vehicles, supported by area lighting, large light boxes, a wall-filling shelving system and, occasionally, a digital signage display. The cars are the star – nothing else. Minimalism Made by Polestar.
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