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Genesis: Nostalgia in the most modern form

Seoul | At Seoul Incheon Airport, Genesis combines modern cutting-edge digital signage technology with nostalgic, heart-warming mechanics. Right below a very fine pixel high-resolution LED wall, the Hyundai premium brand uses flip-dot technology, which is reminiscent of the bygone era of slit-flap displays. What better place can you find than an airport terminal?

Advertising at airports is a matter of prestige – premium and increasingly FMCG brands want to be present here. Both with digital campaigns on DooH screens and with exhibits. The automotive industry in particular relies on vehicle exhibits in airports. Whether BMW, Audi or Seat – automobile brands are also omnipresent at Germany’s airports.

Hyundai is no exception – especially at its international home airport in Seoul-Incheon. The Korean automobile manufacturer is showing its colours with the volume brand Kia and the premium offshoot Genesis. The Genesis showcase is particularly well designed – presenting their latest shooting break in a showcase that is perfectly adapted to the surroundings and the mindset of the travellers.

On the permanently installed DooH LED screen above the showcase, Genesis builds on long-distance effects and emotional images in the highest resolution. A floor-to-ceiling flip-dot display was installed as a backdrop and real eye-catcher, which alternately shows the current time in important world cities. An added value for travellers and especially the “washing of the ad” a visual and sound experience that attracts attention. Sometimes digital signage needs to break out of the norm in order to be effective. Would like more of it.