Master Digital Signage with our Comprehensive Academy
Digital signage is becoming increasingly important for business success. Extending the online customer journey to physical encounters in retail or public spaces is attracting more and more market players. Learn from our industry experts and gain hands-on experience by tapping into the knowledge base of invidis, the industry’s leading consultancy!
What we offer
Our Digital Signage Crash Course will quickly familiarize you with the most important terms and working methods in the industry. This expert-led training covers all steps of the value chain from hardware, software, operating systems, content management to device management. It includes:
- Expert-led courses
- Hands-on training
- Diploma
- Flexible learning options (online and in-person)
Who it is for
Our online tutorial is aimed at all decision-makers who want to get a quick overview of the basics of the industry:
- You are new to the industry, and you need to get up to speed fast.
- You were recently promoted and need a broader skills base.
- You are responsible for purchasing a new digital signage provider.
Course details
We offer a continuous online tutorial that will be held 3-4 times per year in both English or German. Registrations are accepted on a first-come, first-served basis. The material has been developed by our experts with over twenty years of industry experience. You can choose from two levels, a general introduction in one session or a deep dive onboarding in four sessions. All training is delivered online, and we accept only eight students per class to encourage interaction and ensure learning outcomes.
If you are an organization and would like to send a group of people, we can also tailor a course to meet your company’s specific needs.
Pricing
| Service | Price (in € plus VAT) |
| Introduction – 3 hours introductory course providing insights in the industry logic, introducing crucial terminology and value chain logic. Online training course in German or English. | €790/person |
| Deep Dive – four times 3-hour deep dive sessions on value chain challenges and opportunities with selected case studies. Online training course in German or English. | €2,580/person |
| Tailored – four times 4-hour onboarding course in German or English covering the industry logic in depth and adapted to the organization’s specific conditions. Online or onsite training module in German or English. | €8,500/max 8 persons online |
Our experts
Our experts have learned the ins and outs of the industry and have held leadership positions with international integrators, hardware manufacturers, and software developers. They will take you on a journey from the beginnings of the discipline to the concepts of today and tomorrow. Hardware – Software – Operations – ROI, all in a compact overview that will make you want to accelerate your business!
Markus is the former founder and managing director of SEEN MEDIA, a large German full-service digital signage integrator. He joined invidis impact in 2022 and is responsible for the sales and transformation offering.
Daniel is the former Chief Communication Officer for Zetadisplay, a leading European digital signage integrator. He joined invidis impact in 2022 and is responsible for the marketing and sustainability offering.
Marco is the former founder and managing director of Xplace, a large German full-service digital signage integrator. He joined invidis impact in 2022 and is responsible for the software and technology offering.
Interested to learn more?
Please contact us at academy@invidis.com for general questions – including timing, pricing, and enrollment form.
FAQ
| Question | Answer |
| Why did you start the Academy? | Digital Signage is a relatively young discipline with no internationally agreed curriculum. At Invidis, we have been following the evolution of the industry since its inception over twenty years ago. Today, we are the global knowledge hub and industry consultancy serving the industry. Therefore, the idea of a Digital Signage Academy came very naturally to us. |
| Who is the Academy for | The main target groups of the Digital Signage Academy are newcomers or decision makers with new responsibilities. The industry is complicated to understand because it combines several different disciplines, from hardware and software to marketing and maintenance management. Depending on where you come from, you may only see limited aspects of the value chain, not its entirety. We want to create an overarching view and understanding of how the pieces of the puzzle fit together. |
| Will I get a certificate after having completed the course? | Yes, you will receive an Invidis Academy certificate detailing the program content. |
| Why should I subscribe to the course? | Digital signage expertise cannot be studied through desktop research. We have compiled our knowledge from over 20 years in the industry, there is no other comprehensive study material available. |
| How do I pay? | After you register, you will receive an order confirmation and an invoice that you must pay before you can take the course. |
| Can I invite somebody else from my company to join me during the Academy? | No, our courses are designed to maximize content and team interaction. Therefore, we only accept up to eight participants per class. Cameras and microphones must be turned on for the duration of the class. |
| What kind of study material will I get? | The slides for each program will be provided in PDF format after the training is completed. |
Content headlines per training course
| Training module | Contents |
| Introduction | History The value chain & industry overview Hardware basics Software basics Operation Management basics Green Signage basics Selected case studies To measure success How to buy |
| Deep Dive | Contents as module Introduction, and…. Hardware & Green Signag in-depth Software & Operations in-depth Buying processes and new technologies in-depth |
| Tailored | As module “Deep Dive” added with company relevant case studies and workshop material |
Deep dive modules
| Module | Content |
| Module 1 | What is Digital Signage – the pillars Industry overview How to buy, how to measure Hardware – Software – Operations key headlines Integrators The future of Digital Signage |
| Module 2 – Hardware and Green Signage | Hardware basics Indoor / outdoor demands Examples The market contenders Principles Green Signage What you can do related to hardware incl potential and action program |
| Module 3 – Software and Operations | The modern software – cornerstones and current state Dealing with legacy installations Operational management essentials |
| Module 4 – Buying process and new technologies | How DS is bought today and how it should be Calculating a ROI – theory and examples Cloud vs on premise, AI, retail media, ERP/CRM integrations |