Cannes Lions 2026 was dominated by one question: what happens when artificial intelligence starts automating not only media buying, but advertising itself? Meta presented its vision for an AI-powered end-to-end advertising platform combining data, creative generation, media planning and commerce. WPP is cooperating on the model, with Unilever among the first major advertisers exploring its … Continue reading Cannes: In an AI-Driven Media World, OoH Gets Real