The figures, released by the Out of Home Advertising Association of America (OAAA), represent a 7.1 percent increase over the same period last year and build on the industry’s record-setting performance in 2025. DooH continued to be the primary growth driver, with revenue increasing 12.9 percent year-over-year. Digital formats accounted for 36 percent of total … Continue reading OAAA: US OoH Revenue Hits $2.12 Billion in First Quarter