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Year in Review: Rafael Hornos | Deneva

Sustainability and data integration: Rafael Hornos, Founder and CTO from Deneva, lays out the roadmap for the software company in his Year in Review.

Throughout 2024, Deneva has focused on advancing its digital signage technology through a series of strategic integrations. These developments have not only enhanced the platform’s functionality but also ensured that Deneva continues to meet the diverse and evolving needs of our clients. Whether addressing sustainability concerns, improving data integration, or providing unique, tailored solutions for different sectors, we’ve worked hard to make our software more versatile, efficient, and future-ready.

Sustainable digital signage

In 2024, Deneva focused on enhancing our software’s compatibility with sustainable display technologies, achieving significant progress in integrating with e-paper hardware to support eco-friendly applications. In response to rising demand for greener solutions, Deneva’s software now seamlessly operates with various e-paper displays, enabling low-energy, high-visibility digital signage for applications like digital shelf labels, wayfinding, and informational displays across both indoor and outdoor environments. These integrations reduce power consumption and environmental impact, underscoring Deneva’s commitment to sustainability and adaptability in digital signage technology.

Focusing on data integration

Additionally, Deneva has prioritized advancing its data integration capabilities to provide more relevant and engaging digital signage experiences, particularly for the retail, corporate, and transportation sectors. We have been working to make our datasource manager even more powerful, enabling the CMS to pull data from a variety of sources. This functionality empowers clients to automate content updates based on real-time data, ensuring that the information displayed is always current and highly relevant to the audience, thereby driving stronger engagement and creating more impactful digital interactions.

Driving personalization

At Deneva, we recognize that each client is unique, and we are committed to providing customized solutions that create memorable, differentiated experiences. For example, for our retail clients, our integration with the main e-commerce platforms merges online and offline shopping environments, enabling retailers to display real-time inventory, special promotions, and targeted content across screens in physical stores. This seamless connection fosters an omnichannel journey that enhances customer engagement and drives sales, unifying the digital and in-store shopping experience.

Also, we are still working on many projects where Deneva is integrated with spectacular displays, including large-scale digital billboards and interactive screens, delivering synchronized, high-resolution content for maximum impact. Additionally, our audio system synchronization adds a new dimension, enabling a cohesive experience where audio announcements align with visual messages, ideal for retail, corporate, and transit spaces that require coordinated messaging across both visual and auditory channels.

Programmatic advertising

In 2024, Deneva continued its expansion through programmatic advertising projects, already being integrated with the leading DooH platforms in the market. This integration allows advertisers to target specific audiences based on real-time data and insights, making the content more relevant and engaging. By automating ad placement through DSPs, Deneva enables clients to maximize the efficiency of their digital signage and generate new revenue streams.

With programmatic advertising, clients can use real-time analytics to ensure their messages reach the right audience at the right time, maximizing the impact and relevance of each ad placement. This makes Deneva’s platform a powerful tool for advertisers and business owners looking to harness the potential of digital signage to drive sales and brand awareness.

Looking ahead to 2025

As we look toward 2025, Deneva is poised to take a leap forward with AI-powered solutions designed to enhance the personalization and interactivity of digital signage. By leveraging machine learning algorithms and computer vision technology, we aim to enable screens to dynamically adjust content based on audience demographics, traffic patterns, and engagement metrics. This will allow Deneva to deliver truly tailored experiences that respond to the unique needs of each viewer.

Our focus will be on developing AI models that are specifically adapted to the Deneva CMS, ensuring seamless deployment of AI-driven solutions for enhanced, data-driven content delivery. This will empower our clients to offer more engaging and personalized experiences, elevating the role of digital signage in customer engagement.

Driving innovation

Deneva remains committed to delivering adaptable, cutting-edge digital signage solutions that meet the evolving needs of our clients. With the strategic integrations made during this year, combined with the AI-driven innovations on the horizon, we are well-positioned to continue leading the way in digital signage technology. As we move into 2025, our focus will remain on providing customized, high-impact solutions that deliver real value and create memorable experiences for our clients and their audiences.