In his Year in Review, Jeffrey Weitzman, Managing Director of Navori Labs, takes a look at the most important industry developments in 2024, and how they will have an impact in the new year.
In 2024, Navori Labs took digital signage innovation to new heights, embracing advancements in AI, computer vision, and programmatic DooH advertising. We aim to make these technologies accessible and impactful, with a strong focus on sustainability and scalability.
Key Innovations and Highlights
In 2024, Navori launched the Stix 3800, our high-performance, AI-powered signage player that brings smart, cost-effective digital signage to the market at half the price of traditional PCs. The Stix 3800 includes eco-aware viewer detection that activates screens only when an audience is detected, optimizing energy use. With AI-enhanced audience analytics, the device provides actionable insights on footfall and dwell time, giving brands the data they need to sharpen their audience engagement strategies. Screen status monitoring capabilities also enable better operational oversight and reduced downtime. The year also saw ChromeOS compatibility added to Navori’s offerings, further expanding hardware flexibility and ensuring smooth deployment across various devices.
Navori also continued to build on programmatic DooH advertising through integrations with Hivestack and Vistar Media. These partnerships allow clients to programmatically fill unsold ad space, connecting their networks with a global ecosystem of advertisers and enabling monetization through automated, data-driven ad placement.
Industry Developments
2024 saw an increased demand for personalization in DooH. The growth of programmatic advertising in the sector demonstrated the market’s shift toward highly targeted, data-rich audience engagement solutions. Navori’s programmatic integrations showcased how digital signage, and analytics can work in unison to provide real-time customer insights, offering advertisers refined targeting opportunities across dynamic environments.
Looking Ahead to 2025
As we move into 2025, Navori Labs is set to lead the next wave of innovation in digital signage. We anticipate further AI and computer vision convergence as businesses increasingly seek real-time, personalized engagement tools. This ongoing trend signals the rise of advanced analytics in supporting data-responsive and programmatic advertising, giving advertisers powerful new ways to optimize ad spend and expand reach.
Content automation will also take center stage, especially within corporate communications, through the expanded development of Connectors for popular data sources such as FlightStats, Tableau, Monday, LinkedIn, Workplace, Teams, Instagram, X, Power BI, and Excel. These connectors, uncoupled from the core software, allow businesses to integrate live data feeds tailored to their needs.
The demand for context-aware digital signage, powered by a combination of rich data sources and AI analytics, is also set to grow. These advancements enable businesses to deliver highly personalized, real-time content, enhancing audience engagement and optimizing the impact of digital signage across diverse environments. By leveraging actionable insights, context-aware ensures that each interaction is relevant and tailored, driving more meaningful connections with audiences.
Final Thoughts
As we look to 2025, we are committed to driving innovation, delivering new tools leveraging first party data, and empowering advertisers and corporate clients with solutions that unlock fresh audience and employee engagement possibilities. Our adaptable, high-performance signage technology is designed to meet our clients’ current demands while anticipating tomorrow’s evolving landscape.