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Iiyama: The Quiet Achiever in Digital Signage

London | Often unnoticed, Iiyama frequently secures tenders for digitalizing signage, as well as meeting rooms and classrooms in the DACH region. Despite its small regional team, the company is steadily growing its footprint over here, and in all of Europe. To explore the latest developments, invidis visited Iiyama’s showroom in London.

Iiyama began manufacturing components for color TVs in 1973. Today, the company is among the top 5 in the monitor market in many countries. In 2004, Iiyama entered the professional display market with its first large format display, followed by touch displays and solutions for digital signage.

Today, Iiyama’s screens are in use in many areas of public life, such as airports, schools, and museums. With more than 200 models, the manufacturer is well positioned to cope with economic fluctuations: While the big boom in home office monitors is waning, the demand for digital solutions for meeting rooms and classrooms is now growing. “The interactive flat panel (IFP) segment is currently the fastest growing for Iiyama,” explains Jeffrey Pettinga, Director Sales Europe at Iiyama.

In the DACH region, where Iiyama operates with only a handful of employees, the company’s numbers are strong: Last year’s turonover in the professional display segment made it to 35 million euros, and when combined with the monitor segment, the total exceeds 100 million euros.

Like in all of Europe, the market for interactive displays is a key growth driver in the DACH region. Thanks to major rollouts in companies and schools, Iiyama sold a total of 11,000 IFP models in 2023. Another important growh segment is digital signage, with 20,000 displays delivered in the DACH market last year. One of Iiyama’s current showcase projects is the digital signage makeover of the Deutsche Museum in Munich.

New IFP model coming to ISE 2025

For the education market, Iiyama has already introduced a Google-EDLA-certified mode. The next IFP series, set to be unveiled at ISE 2025, will feature an NFC reader, motion sensor, and optical bonding. In addition, Iiyama’s in-house software platforms for content management (iiSignage2) and remote device management will be integrated.

In the signage sector, Iiyama’s lates launch was the LH signage series, which features a metal frame and a particularly narrow bezel. The CMS iiSignage2 and RDM functions are pre-installed as free offerings. The series also includes a failover function to prevent black screens.

Focus remains on LCD

Unlike major competitors such as PPDS, Sharp/NEC, and Samsung, Iiyama focuses exclusively on LCD technology, which is still considered the only technology able to compete in the mass market. Displays based on LED or e-paper are not currently planned.

Instead, the company is focusing on optimizing existing technologies, such as optical bonding, which reduces the gap between the display and the housing. The software suite is also set to grow, with new functions and language options planned for iiSignage2. In the future, the CMS will be integrated into all IFPs to support the growing trend of “digital signage in the conference room.”