This week on the Sixteen-Nine podcast, Dave Haynes talks with OAAA president Anna Bader about the state of Out-of-Home (OoH) advertising, political ad spend, digital growth, and sustainability.
This week, Dave Haynes has Anna Bader on his podcast, president of the Outdoor Advertising Association of America (OAAA). Some of America’s largest OoH campanies are involved in the organization, working to protect the industry from political restraints, while looking for opportunities to grow OoH and, in particular, digital OoH (DooH).
On the Sixteen-Nine podcast, Dave Haynes and Anna Bader go into the state of the medium in the US, which is particularly busy at the moment with all the money flowing into political advertising this year. The two also touch on issues the European industry knows all too well, like a need to simplify the planning, buying, and distribution ecosystem. Finally, Dave asks Anna about the OAAA’s perspective on sustainability, which the OAAA’s German equivalent FAW is currently very invested in.
Check out the podcast on the Sixteen-Nine blog or wherever you listen to podcasts.
More of Sixteen:Nine’s stories this week:
- Videotel launches its most powerful little digital signage media player to date
- A curious report on the plasma industry killing it these days
- U.S. Congressional Committee Chair urges the government to blacklist big chinese display manufacturers BOE, Tianma
- An ambitious new pop-up store on London’s Oxford Street nearlby Outernet
