Vertiseit has appointed Anders Henricson as the new CEO of its subsidiary, Grassfish. The former Ikea manager will succeed Ann Hjelte and officially assume the role in November.
Digital signage software provider Grassfish has announced the appointment of Anders Henricson as its new CEO. Henricson, who is currently serving as Business Regional Manager at Ikea, succeeds Ann Hjelte, who is departing from Grassfish for a new opportunity outside the Vertiseit Group, Grassfish’s parent company. Henricson brings extensive experience in integrating physical and digital customer interactions, having worked for Ikea but also for brands like Vagabond and Nilsongroup.
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According to Vertiseit, Anders Henricson was selected following a comprehensive recruitment process which involved multiple stages and more than 200 candidates.
“Anders has solid experience in leading large teams with diverse skill sets and understands retailers’ needs regarding the physical customer experience. From his previous roles, including Store Manager at IKEA and Manager IT Operations at NilsonGroup, Anders will contribute a unique combination of skills and experience. I am confident that Anders will further accelerate Grassfish’s development,” says Johan Lind, CEO of Vertiseit.
“I am proud and excited to be entrusted with leading Grassfish on its continued international growth journey. Retail is undergoing a significant digital transformation to meet customers’ new expectations for the customer experience. This is incredibly inspiring, and I look forward to leading and developing the company alongside our customers, partners, and employees,” Anders Henricson says.
Anders Henricson will officially take up the position of Grassfish CEO on November 4, 2024.
