Ocean Outdoor Nordic and Visual Art have signed a deal worth nearly 9 million euros, with Visual Art continuing to provide screens and SaaS software services to the outdoor advertiser.
Ocean Outdoor Nordic, DooH provider in Northern Europe and part of the Ocean Outdoor Group, has extended its cooperation with pan-European digital signage integrator Visual Art. Under the new agreement, Visual Art will continue to supply Ocean Outdoor Nordic with digital signage and SaaS services until 2028. The contract is valued at approximately 100 million Swedish kronor, or 9 million euros.
Ocean Outdoor’s network, which currently includes nearly 2,500 screens across more than 400 locations in the Nordic region, such as Westfield, Danske Shopping Center, and Jernhusen, will continue to expand through this collaboration.
“We are delighted to prolong our cooperation with Visual Art. Ocean delivers a strong value chain to our partners and advertisers and this agreement further supports that. The cooperation with Visual Art is important as we fortify our leading position within Digital-out-of-Home and where we are putting a lot of emphasis on turning spaces into places, thus creating innovative and engaging locations for brand communication,” says Anders Axelsson, CEO of Ocean Outdoor Nordic.
Partnership with history
“We are proud to contribute to Ocean Outdoor’s success and look forward to continuing to deliver innovative and value-creating digital signage solutions,” says Pontus Meijer, CEO of Visual Art Group. “Our ambition is to deliver the world’s best digital signage solutions in the DooH segment, and we look forward to further consolidating our leading market position.” Visual Arts also notes that advances in digitalization and AI will create increasingly dynamic environments for advertising and communication.
In 2019, Visual Art sold its advertising network to Ocean Outdoor, but the two companies maintained a close collaboration. As Pontus Meijer explained in an interview with invidis last year, the companies decided to separate Retail Media from DooH due to differences in revenue models. “Our friends at Ocean Outdoor are the experts in audience marketing aka DooH. Visual Art will not sell DooH campaigns,” Meijer emphasized. “We see ourselves as a trusted advisor for retailers who do not have the retail media know-how inhouse.”
