invidis content partner Sixteen:Nine provides insights into the North American digital signage industry. This week’s highlights on the blog: LA-based DooH network Loop Media delisted from the NYSE, a surprising OoH forecast for 2028, and a podcast interview with the founder of Stream, a start-up specializing in custom content for digital signage.
In this week’s Sixteen:Nine podcast episode, Dave Haynes talks with Anthony Nerantzis, co-founder of Stream, about the very real challenges of continuously creating engaging content for digital signage. They discuss how Stream addresses this by offering custom, ad-free content channels that resemble cable TV news, tailored to specific interest areas like medical and dental offices. Unlike free, ad-supported alternatives, Stream provides a low-cost subscription service. They also explore how Stream is discovering a growing demand for private label TV channels among larger clients.
LA-based DooH ad network Loop Media has been struggling in the past year. This became evident by a 23% year-over-year revenue drop in Q3. As a result, the company has now been delisted from the NYSE.
Out of home advertising in the US has surpassed newspapers and magazines in revenue, with a current market size of $10.9 billion, according to PwC’s Global Entertainment & Media Outlook report. The same report shows that by 2028, OOH is projected to reach $12 billion, with digital OOH accounting for nearly half of that.
Also on Sixteen:Nine
- An Australian apparel retailer makes its mall facade a digital billboard
- Screen Cloud was driving 50+ screens in America’s cup race village and fan zones
- An exhibit of the underwater world of penguins in London high street
- A 55-inch transparent OLED that disappears into a floor cabinet
