UAE, Saudi Arabia, and Qatar are home to an impressive amount of eye-dazzling digital signage installations. On the Sixteen:Nine podcast, Nita Odedra from Blue Rhine Industries, what is currently driving this market.
Dubai-based Blue Rhine Industries is one of the largest digital signage integrators in the Gulf Region — a flourishing market many European and North American companies have layed eyes on. Nita Odedra is Blue Rhine’s strategy director and has been working in this region for years. Nita knows what customers are looking for here and how to navigate the high-potential markets of UAE, Qatar, and Saudi Arabia.
Nita has been a speaker in many of our Digital Signage Summits and was a guest on this week’s episode of the Sixteen:Nine podcast. In this podcast, our content partner Dave Haynes wants to make listeners aware of “interesting companies, smart people, and new technology developments” that are driving digital signage projects forward.
In the episode, Nita shares
- insights on her company’s evolution from static signage to digital
- current market trends and customer demands in the Gulf region
- why local expertise is necessary to expand in this region
