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ISE 2025: New Innovation Park for Start-ups

The new ISE initiative gives start-ups the opportunity to accelerate growth and win investment. It will include an exhibition area, a hackathon, and much more.

For the 2025 edition, the ISE announced a brand-new area: Centrally located in Congress Square, the Innovation Park is set to take place on every show day from 4th to 7th February 2025. According to ISE, it will create an opportunity for startups to showcase their business ideas and connect with industry leaders.

Innovation Park will include a dedicated Investors Lounge, for matchmaking and networking, as well as a Pitching Stage programmed on all four days of the show by start-up venture capital experts Plug & Play.

Exhibiting innovations

Mike Blackman, Managing Director at Integrated Systems Events, explains, “The introduction of Innovation Park cements ISE’s legacy of championing innovation in the ProAV and systems integration sectors. The ISE 2024 Visitor Survey revealed that 64 percent of attendees are eager to discover new products and services, with 80 percent of visitors playing a pivotal role in purchasing decisions, and 47 percent expecting to invest in or spend with exhibitors they meet at the show – making ISE the ideal place to take your business idea to the next level.”

Besides the Pitching Stage and the Investors Lounge, there also will the Exhibition Area with promotional pods for start-ups to showcase their latest innovations.

The exhibition area of the Innovation Park (Photo: ISE)

As part of the Innovation Park, there also will be dedicated events like the Investors Forum on the first day of ISE and the Startup Networking Event.

Applications open

Additionally, a Hackathon will see industry experts and students working collaboratively to solve problems and develop innovative solutions in real-time. The winning teams will be announced on the final day of ISE.

Applications to take part in Innovation Park are now open and can be submitted on the ISE Website.

For an investment of 1,500 Euro, successful startup applicants that meet the criteria will be given a turnkey promotional pod and access to a high-quality professional audience. There is limited availability for the promotional pods.