In the world of marketing and advertising, one term seems to be on the lips of every industry player: Retail Media. But what exactly is Retail Media, and why is it causing such a stir? invidis experts decipher the hype.
Retail media is nothing new in itself. Retailers have always used their stores for advertising campaigns. However, since the emergence of digital, programmatic advertising platforms to which in-store screens can be connected, the concept has emerged as a bubbling source of revenue.
In this keynote speech, Stefan Schieker and Florian Rotberg explain exactly where the potential lies for retailers, digital signage integrators, and analytics specialists. The speech inaugurated the ISE Retail Summit 2024 in Barcelona.
The full recording is now live on YouTube:
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