“Get Real First” – look at reality first. This is the motto of the global architecture firm Gensler when it comes to digital experience design. Michael Luck Schneider, Director Media Architecture at Gensler, explains the process.
Michael Luck Schneider works for the Digital Experience Design team at Gensler, the world’s largest architecture and design firm. His team designs media-enhanced spaces that appeal to people on an emotional level – regardless of whether they are exterior facades, retail areas, or workspaces.
In this design process, which places the human in the centre, it is important to first take a step away from the computer. In his presentation at the Digital Signage Summit (DSS) ISE 2024, Michael Luck Schneider talks about proof-of-concepts, mockups and prototypes – an essential part of experience design.
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