Retail Media Strategist: Andreas Lind Returns to Visual Art January 10, 2024January 9, 2024 by invidis Redaktion Visual Art strengthens its focus on Instore Retail Media by hiring former CEO Andreas Lind as Retail Media Strategist. The goal is to set up a retail media network.
Year in Review 2023: Frank Goldberg | IDOOH January 8, 2024 by Guest Contributor Environmentally friendly and with a large scope: Why DooH could continue its upward trajectory in 2024 is explained by Frank Goldberg from IDOOH in the invidis annual commentary.
Broadsign CEO Smith: “The Most Fun I’ve Had in My Life” January 29, 2024January 8, 2024 by Florian Rotberg Montreal | invidis met Burr Smith – President, CEO, and owner of Broadsign via his family office Jedfam – at the company’s headquarters in Montreal. The Canadian DooH platform provider employs more than 270 people worldwide and drives almost 400,000 screens. On the occasion of the company’s 20th anniversary, Smith passionately explains his vision to …
Polestar: The World’s Coolest Auto-Showroom January 7, 2024 by Florian Rotberg The Volvo sister brand Polestar is known for its minimalist design – the cars as well as the showrooms. Last winter, the Swedish brand took the concept to the extreme and opened the first Polestar Snow Space at the Arctic Circle. In Rovaniemi, Finland, a temporary showroom was built entirely out of snow.
Polestar: Minimalistic with a Touch of Digital January 14, 2024January 7, 2024 by Florian Rotberg Barcelona | After Tesla, the Swedish-Chinese electric car brand Polestar is one of the most successful newcomers: It has firmly established itself in the European automotive market. While Tesla feels comfortable in the role of the disruptor, Polestar builds on Scandinavian minimalistic design, which is reflected in the latest showrooms.
La Roca Village: Most Experience per Sqm January 8, 2024January 6, 2024 by Florian Rotberg Barcelona | Northeast of Barcelona lies La Roca Village – a premium outlet shopping center with a sales density higher than almost any other place. invidis visited the village to experience the differences to inner-city retail. Strict rules for digital signage limit the use of digital POS media and stringent Spanish energy saving measures change …
“Beyond Pixels”: The Program for DSS ISE 2024 January 5, 2024 by invidis Redaktion Thinking Beyond the Screen – this will be the overarching theme of the upcoming Digital Signage Summit in Barcelona. C-level experts from Europe, the Middle East, and America will join invidis in the discussions. Secure a 30 percent discount now.
Samsung The Wall: High-tech Made in Europe June 30, 2024January 5, 2024 by Balthasar Mayer Galanta | In Slovakia, Samsung manufactures its MicroLED flagship The Wall for European customers – around the clock and under strict clean room conditions. invidis visited the factory for first-hands insights.
Golden Goose: The Co-Creation Instore Experience January 5, 2024January 5, 2024 by Florian Rotberg Milan | The Italian vintage sneaker manufacturer Golden Goose has recognized how important an individual style is to customers: in a spectacular flagship store in Milan, they invented an unusual way of personalizing your sneakers. This Co-Creation Lab implemented by M-Cube sets new standards for retail experiences.
ISE 2024: New Ecodistrict laMercedes in Barcelona January 8, 2024January 5, 2024 by Florian Rotberg A former Mercedes-Benz factory in Barcelona will be redeveloped to a mixed, compact, and inclusive neighborhood. Creators of the eco district are the resident architects of Inditex Batlleiroig Arquitectura. The project is based on the conservation of the main industrial buildings complemented by new buildings and green infrastructure.